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Aleksander Mitrovic
19 min read
What is B2B sales? - strategies, processes and trends
Like marketing, sales in B2B companies face completely different challenges than in the B2C area. Here you can find out what these are,...
Aleksander Mitrovic
4 min read
Customer journey in B2B marketing
In B2B marketing and sales, the term “customer journey” is often still used as a synonym for “customer relationship management”. But...
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