Aleksander Mitrovic5 min readSocial Selling: Why Telephone Acquisition Isn't a Sales TaskThere is a widespread misunderstanding about who is responsible for sales. Many employees spend several hours a week acquiring customers...
Aleksander Mitrovic6 min readB2B buying center. Why the buying center has to be cracked by marketing?What is the Buying Center and how can you convince them to buy? We explain the role concept of B2B Buying Center and give tips on how B2B...
