Our Thinking

Aleksander Mitrovic

10 min read

What is lead management? Definition, strategies and processes in B2B marketing

Generating interest, acquiring new customers, expanding existing customers, modern lead management requires a targeted strategy in order...

Aleksander Mitrovic

7 min read

A functioning Customer Relationship Management (CRM) is essential for the efficient acquisition and retention of customers. This not only...

Aleksander Mitrovic

19 min read

Like marketing, sales in B2B companies face completely different challenges than in the B2C area. Here you can find out what these are,...

Aleksander Mitrovic

3 min read

The advantages of social selling in B2B With social selling ("social selling"), companies communicate with potential customers via...

Aleksander Mitrovic

5 min read

The question of how B2B companies identify and address the right decision-makers has been driving marketers for years. The topic of...