Our Thinking

Aleksander Mitrovic

5 min read

Social Selling: Why Telephone Acquisition Isn't a Sales Task

There is a widespread misunderstanding about who is responsible for sales. Many employees spend several hours a week acquiring customers...

Aleksander Mitrovic

10 min read

What is Microtargeting and how is utilized in B2B marketing?

Microtargeting as a form of marketing allows companies to address their target groups in an extremely personalized way. B2C companies and...

Aleksander Mitrovic

7 min read

What is CRM? Definition, strategies in B2B marketing

A functioning Customer Relationship Management (CRM) is essential for the efficient acquisition and retention of customers. This not only...

Aleksander Mitrovic

7 min read

What is programmatic advertising? Definition and application in B2B marketing

Programmatic advertising - the term is on everyone's lips, but few marketers really have a clear idea of it. It's not that complicated...

Aleksander Mitrovic

5 min read

Account-Based Marketing - Targeted approach instead of flying blind

The question of how B2B companies identify and address the right decision-makers has been driving marketers for years. The topic of...

Aleksander Mitrovic

6 min read

Buyer persona in B2B marketing - definition, advantages and criteria

The buyer persona should be at the beginning of every marketing strategy and accompany marketers in all communication measures for their...

Aleksander Mitrovic

9 min read

B2B influencer marketing - definition, meaning and examples

Marketing circles have been enthusiastic about influencer marketing for years. Today's consumer is increasingly ignoring traditional...

Aleksander Mitrovic

4 min read

Customer journey in B2B marketing

In B2B marketing and sales, the term “customer journey” is often still used as a synonym for “customer relationship management”. But...