What is lead management? Definition, strategies and processes in B2B marketing
Generating interest, acquiring new customers, expanding existing customers, modern lead management requires a targeted strategy in order...
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Our Thinking
Aleksander Mitrovic
19 min read
What is B2B sales? - strategies, processes and trends
Like marketing, sales in B2B companies face completely different challenges than in the B2C area. Here you can find out what these are,...
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Aleksander Mitrovic
7 min read
What is programmatic advertising? Definition and application in B2B marketing
Programmatic advertising - the term is on everyone's lips, but few marketers really have a clear idea of it. It's not that complicated...
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Aleksander Mitrovic
2 min read
Benefits of social selling
In a traditional sales process, there is one person who sells something (the seller) and someone who is sold something (the buyer). Cold...
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Aleksander Mitrovic
5 min read
Account-Based Marketing - Targeted approach instead of flying blind
The question of how B2B companies identify and address the right decision-makers has been driving marketers for years. The topic of...
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Aleksander Mitrovic
1 min read
With topic expertise on new ways to generate leads
The use of social selling is a logical consequence of the changed information and purchasing behavior of people in companies. Through the...
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Aleksander Mitrovic
1 min read
6 steps to successful social selling in B2B
In order to use social selling efficiently and successfully, we recommend the following six steps: 1. Create the basis Create an engaging...
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Aleksander Mitrovic
2 min read
5 fatal misconceptions about B2B Social selling
Informed marketers are now relying on Social selling, around which all sorts of myths and misunderstandings have grown up. But what is...
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Aleksander Mitrovic
1 min read
Digitization as a motor
Digitization is increasing in many areas of life and business and is changing the way we live and work together. So it is only logical...
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