Aleksander Mitrovic10 min readWhat is lead management? Definition, strategies and processes in B2B marketingGenerating interest, acquiring new customers, expanding existing customers, modern lead management requires a targeted strategy in order...
Aleksander Mitrovic7 min readWhat is CRM? Definition, strategies in B2B marketingA functioning Customer Relationship Management (CRM) is essential for the efficient acquisition and retention of customers. This not only...
Aleksander Mitrovic3 min readWhat does a community manager actually do?The job description of the community manager is still quite unknown and often underestimated - especially in B2B communication. Read here...
