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Our Thinking
What is lead management? Definition, strategies and processes in B2B marketing
Generating interest, acquiring new customers, expanding existing customers, modern lead management requires a targeted strategy in order...
Aleksander Mitrovic
10 min read
61 views
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What is CRM? Definition, strategies in B2B marketing
A functioning Customer Relationship Management (CRM) is essential for the efficient acquisition and retention of customers. This not only...
Aleksander Mitrovic
7 min read
235 views
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What does a community manager actually do?
The job description of the community manager is still quite unknown and often underestimated - especially in B2B communication. Read here...
Aleksander Mitrovic
3 min read
11 views
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