Aleksander Mitrovic4 min read8 lead magnets for successful B2B lead generationLead magnets are currently indispensable for successful digital sales. It is particularly worthwhile to use this with regard to the B2B...
Aleksander Mitrovic4 min read6 search engine measures for the B2B sectorSearch engine optimization (SEO) and search engine advertising (SEA) are used for targeted search engine marketing (SEM). Six tips...
Aleksander Mitrovic10 min readWhat is Microtargeting and how is utilized in B2B marketing?Microtargeting as a form of marketing allows companies to address their target groups in an extremely personalized way. B2C companies and...