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Our Thinking


B2B buying center. Why the buying center has to be cracked by marketing?
What is the Buying Center and how can you convince them to buy? We explain the role concept of B2B Buying Center and give tips on how B2B...
Aleksander Mitrovic
6 min read
206 views
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B2B marketing strategy guide with tips, trends and perspectives
The challenge of B2B marketing is becoming increasingly complex - a marketing strategy helps to classify and sort actions, target groups...
Aleksander Mitrovic
13 min read
18 views
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9 things executives can learn from online influencers
In the rapidly changing world of VUCA, executives have to develop into influencers and build their network of relationships online....
Aleksander Mitrovic
6 min read
46 views
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