Aleksander Mitrovic6 min readB2B buying center. Why the buying center has to be cracked by marketing?What is the Buying Center and how can you convince them to buy? We explain the role concept of B2B Buying Center and give tips on how B2B...
Aleksander Mitrovic13 min readB2B marketing strategy guide with tips, trends and perspectivesThe challenge of B2B marketing is becoming increasingly complex - a marketing strategy helps to classify and sort actions, target groups...
Aleksander Mitrovic6 min read9 things executives can learn from online influencers In the rapidly changing world of VUCA, executives have to develop into influencers and build their network of relationships online....
