Our Thinking

There is a widespread misunderstanding about who is responsible for sales. Many employees spend several hours a week acquiring customers...

Like marketing, sales in B2B companies face completely different challenges than in the B2C area. Here you can find out what these are,...

The advantages of social selling in B2B With social selling ("social selling"), companies communicate with potential customers via...

There is a tense silence in the office. All sales representatives are sitting at their desks, staring at their monitors and typing with...

In a traditional sales process, there is one person who sells something (the seller) and someone who is sold something (the buyer). Cold...

The use of social selling is a logical consequence of the changed information and purchasing behavior of people in companies. Through the...

The basic requirement for successful social selling is active engagement with social networks, maintaining an appealing profile there,...

In order to benefit the most from social selling as a sales department, a planned approach is required. A promising social selling...

In order to use social selling efficiently and successfully, we recommend the following six steps: 1. Create the basis Create an engaging...

Informed marketers are now relying on Social selling, around which all sorts of myths and misunderstandings have grown up. But what is...

Digitization is increasing in many areas of life and business and is changing the way we live and work together. So it is only logical...