Our Thinking

Aleksander Mitrovic

5 min read

Social Selling: Why Telephone Acquisition Isn't a Sales Task

There is a widespread misunderstanding about who is responsible for sales. Many employees spend several hours a week acquiring customers...

Aleksander Mitrovic

19 min read

What is B2B sales? - strategies, processes and trends

Like marketing, sales in B2B companies face completely different challenges than in the B2C area. Here you can find out what these are,...

Aleksander Mitrovic

3 min read

9 tips for social selling! The digital alternative to cold calling in B2B

The advantages of social selling in B2B With social selling ("social selling"), companies communicate with potential customers via...

Aleksander Mitrovic

4 min read

Social Selling - Influence the customer's buying journey

There is a tense silence in the office. All sales representatives are sitting at their desks, staring at their monitors and typing with...

Aleksander Mitrovic

2 min read

Benefits of social selling

In a traditional sales process, there is one person who sells something (the seller) and someone who is sold something (the buyer). Cold...

Aleksander Mitrovic

1 min read

With topic expertise on new ways to generate leads

The use of social selling is a logical consequence of the changed information and purchasing behavior of people in companies. Through the...

Aleksander Mitrovic

1 min read

Basic requirements for successful social selling

The basic requirement for successful social selling is active engagement with social networks, maintaining an appealing profile there,...

Aleksander Mitrovic

2 min read

7 factors for a successful social selling strategy

In order to benefit the most from social selling as a sales department, a planned approach is required. A promising social selling...

Aleksander Mitrovic

1 min read

6 steps to successful social selling in B2B

In order to use social selling efficiently and successfully, we recommend the following six steps: 1. Create the basis Create an engaging...

Aleksander Mitrovic

2 min read

5 fatal misconceptions about B2B Social selling

Informed marketers are now relying on Social selling, around which all sorts of myths and misunderstandings have grown up. But what is...

Aleksander Mitrovic

1 min read

Digitization as a motor

Digitization is increasing in many areas of life and business and is changing the way we live and work together. So it is only logical...