Our Thinking

What is the Buying Center and how can you convince them to buy? We explain the role concept of B2B Buying Center and give tips on how B2B...

The challenge of B2B marketing is becoming increasingly complex - a marketing strategy helps to classify and sort actions, target groups...

Generating interest, acquiring new customers, expanding existing customers, modern lead management requires a targeted strategy in order...

The buyer persona should be at the beginning of every marketing strategy and accompany marketers in all communication measures for their...