B2B buying center. Why the buying center has to be cracked by marketing?
What is the Buying Center and how can you convince them to buy? We explain the role concept of B2B Buying Center and give tips on how B2B...
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Our Thinking
Aleksander Mitrovic
13 min read
B2B marketing strategy guide with tips, trends and perspectives
The challenge of B2B marketing is becoming increasingly complex - a marketing strategy helps to classify and sort actions, target groups...
180
Aleksander Mitrovic
10 min read
What is lead management? Definition, strategies and processes in B2B marketing
Generating interest, acquiring new customers, expanding existing customers, modern lead management requires a targeted strategy in order...
610
Aleksander Mitrovic
6 min read
Buyer persona in B2B marketing - definition, advantages and criteria
The buyer persona should be at the beginning of every marketing strategy and accompany marketers in all communication measures for their...
470
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