Our Thinking

Aleksander Mitrovic

5 min read

Social Selling: Why Telephone Acquisition Isn't a Sales Task

There is a widespread misunderstanding about who is responsible for sales. Many employees spend several hours a week acquiring customers...

Aleksander Mitrovic

6 min read

Develop a solid SEO strategy for B2B companies in 7 steps

It's hard to imagine B2B without the Internet as a marketing channel. But some of the approaches to online marketing in B2B are very...

Aleksander Mitrovic

10 min read

What is lead management? Definition, strategies and processes in B2B marketing

Generating interest, acquiring new customers, expanding existing customers, modern lead management requires a targeted strategy in order...

Aleksander Mitrovic

7 min read

What is CRM? Definition, strategies in B2B marketing

A functioning Customer Relationship Management (CRM) is essential for the efficient acquisition and retention of customers. This not only...

Aleksander Mitrovic

19 min read

What is B2B sales? - strategies, processes and trends

Like marketing, sales in B2B companies face completely different challenges than in the B2C area. Here you can find out what these are,...

Aleksander Mitrovic

3 min read

9 tips for social selling! The digital alternative to cold calling in B2B

The advantages of social selling in B2B With social selling ("social selling"), companies communicate with potential customers via...

Aleksander Mitrovic

5 min read

Account-Based Marketing - Targeted approach instead of flying blind

The question of how B2B companies identify and address the right decision-makers has been driving marketers for years. The topic of...