Our Thinking

Aleksander Mitrovic

5 min read

Social Selling: Why Telephone Acquisition Isn't a Sales Task

There is a widespread misunderstanding about who is responsible for sales. Many employees spend several hours a week acquiring customers...

Aleksander Mitrovic

6 min read

B2B buying center. Why the buying center has to be cracked by marketing?

What is the Buying Center and how can you convince them to buy? We explain the role concept of B2B Buying Center and give tips on how B2B...

Aleksander Mitrovic

13 min read

B2B marketing strategy guide with tips, trends and perspectives

The challenge of B2B marketing is becoming increasingly complex - a marketing strategy helps to classify and sort actions, target groups...

Aleksander Mitrovic

10 min read

What is Microtargeting and how is utilized in B2B marketing?

Microtargeting as a form of marketing allows companies to address their target groups in an extremely personalized way. B2C companies and...

Aleksander Mitrovic

7 min read

What is CRM? Definition, strategies in B2B marketing

A functioning Customer Relationship Management (CRM) is essential for the efficient acquisition and retention of customers. This not only...

Aleksander Mitrovic

7 min read

What is programmatic advertising? Definition and application in B2B marketing

Programmatic advertising - the term is on everyone's lips, but few marketers really have a clear idea of it. It's not that complicated...

Aleksander Mitrovic

5 min read

Account-Based Marketing - Targeted approach instead of flying blind

The question of how B2B companies identify and address the right decision-makers has been driving marketers for years. The topic of...

Aleksander Mitrovic

6 min read

Buyer persona in B2B marketing - definition, advantages and criteria

The buyer persona should be at the beginning of every marketing strategy and accompany marketers in all communication measures for their...

Aleksander Mitrovic

4 min read

Customer journey in B2B marketing

In B2B marketing and sales, the term “customer journey” is often still used as a synonym for “customer relationship management”. But...