Our Thinking

Aleksander Mitrovic

13 min read

B2B marketing strategy guide with tips, trends and perspectives

The challenge of B2B marketing is becoming increasingly complex - a marketing strategy helps to classify and sort actions, target groups...

Aleksander Mitrovic

4 min read

6 search engine measures for the B2B sector

Search engine optimization (SEO) and search engine advertising (SEA) are used for targeted search engine marketing (SEM). Six tips...

Aleksander Mitrovic

10 min read

What is Microtargeting and how is utilized in B2B marketing?

Microtargeting as a form of marketing allows companies to address their target groups in an extremely personalized way. B2C companies and...

Aleksander Mitrovic

7 min read

What is programmatic advertising? Definition and application in B2B marketing

Programmatic advertising - the term is on everyone's lips, but few marketers really have a clear idea of it. It's not that complicated...