Aleksander Mitrovic10 min readWhat is lead management? Definition, strategies and processes in B2B marketingGenerating interest, acquiring new customers, expanding existing customers, modern lead management requires a targeted strategy in order...
Aleksander Mitrovic5 min readAccount-Based Marketing - Targeted approach instead of flying blindThe question of how B2B companies identify and address the right decision-makers has been driving marketers for years. The topic of...
