Aleksander Mitrovic9 min read4 tips for successful advertising copy in B2BAt first glance, advertising copy in the B2B sector sounds rather bland. But appearances are deceptive, because B2B ad copy in particular...
Aleksander Mitrovic5 min readSocial Selling: Why Telephone Acquisition Isn't a Sales TaskThere is a widespread misunderstanding about who is responsible for sales. Many employees spend several hours a week acquiring customers...
Aleksander Mitrovic6 min readDevelop a solid SEO strategy for B2B companies in 7 stepsIt's hard to imagine B2B without the Internet as a marketing channel. But some of the approaches to online marketing in B2B are very...
